What should a server do if a customer pressures them to serve alcohol?

A server should firmly and politely refuse and explain the reasons for the refusal when a customer pressures them to serve alcohol. This approach is crucial because it reinforces the server's role in adhering to responsible alcohol service practices. By providing a rationale, the server not only communicates their commitment to the law and company policies but also helps educate the customer on the importance of responsible drinking.

Taking a firm stance demonstrates confidence and professionalism, which can often de-escalate potential confrontations. It sets clear boundaries about what is acceptable and what is not, maintaining both the server's integrity and the safety of other patrons.

While checking with a manager can be appropriate in certain situations, it may not address the immediate pressure from the customer effectively. Serving the alcohol to avoid confrontation undermines the responsibility that comes with serving alcohol, potentially leading to negative consequences for both the server and the establishment. Ignoring the request could confuse or frustrate the customer, failing to establish clear communication or boundaries. Firmly and politely refusing, therefore, provides a proactive and responsible response.