Why is building rapport with customers important for servers?

Building rapport with customers is crucial for servers as it helps in effectively managing service and identifying signs of intoxication. When servers establish a positive relationship with their patrons, they foster an environment where customers feel comfortable sharing their needs and behavior. This open communication is essential for servers to notice any indicators of intoxication, such as changes in speech, behavior, and physical coordination.

In a welcoming atmosphere, customers are more likely to express if they are feeling unwell or if they need a break. This insight not only assists in maintaining a safe environment but also helps servers make informed decisions regarding service adjustments, such as how much alcohol to serve. Building rapport ultimately enhances the server's ability to recognize when to cut off service or suggest non-alcoholic options if needed, thus prioritizing the safety and well-being of all customers.